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I worked with Merchant House of Bow Lane to design and produce their drinks lists between 2015 and 2020. During this time we were awarded the much coveted Imbibe Magazine 'Drinks List of the Year' Award.

Over the years their drinks lists evolved from featuring illustrated depictions of the cocktails to more evocative imagery portraying a sense of provenance and history behind the bars two favoured primary spirits - rum and gin.

The spreads and details here are from the 'Female Icons of Empire' menu, featuring significant leading ladies from history portrayed as the face of each drink. A four colour palette identifies the flavour profile of the drinks whilst the illustrations also include patterns and textures inspired by traditional bank note artwork. This reflects the mercantile history of the bars, their position in the trading city area of London and of the significant influence of the characters portrayed.

 

I managed the job from concept to final print and production.

AWARD WINNING DRINKS LISTS

MERCHANT HOUSE

GRAPHIC DESIGN, PRINT MANAGEMENT

2015 - 2020

Imbibe Drinks List of the Year

"I’ve loved this since the start of the judging. It does everything i want a menu to do. It’s well written, well presented and has a high level of production. It’s innovative in presentation, but the drinks themselves are very simple – never more than five ingredients. I’d drink all of these." 

MICHAEL BUTT

"It’s elegant, stylish and balanced. Concise, and never over the top. And even though it has a retro feel it’s not at all dated, rather it’s progressive."

PETER DORELLI

"If it was music, this list would be classical. It’s pretty, structured, and aesthetically lovely, but there are layers of content, too. Despite this, there’s no bullshit at all. It’s educational but not boring, and playful without being silly."

MONICA BERG

Award Winning Drinks List Design - Illustrated Banknote Engraving Style Portrait of Queen Anne
Award Winning Drinks List Page Spread Design featuring an engraving portrait of Queen Victoria
Award Winning Drinks List Design - Illustrated Banknote Engraving Style Portrait of Queen Elizabeth
Award Winning Drinks List Page Spread Design featuring an engraving portrait of Captain James Cook
Award Winning Drinks List Design - Illustrated Banknote Engraving Style Portrait of Abigail Adams
Award Winning Drinks List Page Spread Design featuring an engraving portrait of Mary Queen of Scots
Award Winning Drinks List Design - Illustrated Banknote Engraving Style Portrait of Admiral Lord Nelson
Award Winning Drinks List Page Spread Design featuring an engraving portrait of Maud Adams
Award Winning Drinks List Design - Illustrated Banknote Engraving Style Portrait of Catherine of Braganza
Award Winning Drinks List Page Spread Design featuring an engraving portrait of Christopher Columbus
Award Winning Drinks List Design - Illustrated Banknote Engraving Style Drawing of Non Alcoholic Drinks
Award Winning Drinks List Page Spread Design featuring an engraving Drwaing advertising Masterclasses
Mr.Chadwick Logo Design
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